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Riccione Nov. 3, 2022. A.P.C. chooses Acquasalata Riccione as its partner to celebrate the 35th anniversary of the fashion brand created by Jean Touitou in 1987 in Paris. In honor of this milestone, on Nov. 13, the boutique of Viale Gramsci is hosting an event: the central focus will be the presentation of the special collection A.P.C. Touitou Interaction #17. The kick-off is set at 5 p.m., with music by Dj Cobra (Giorgia Annibalini) and free beers until 8 p.m.   The French clothing brand offers a wide range collection of apparel and accessories for men and women that incarnates a simple and natural elegance. The A.P.C. brand reflects the vision of its creator, consisting of a minimalistic and essential aesthetic. It is this very identity, elegant and casual, that makes A.P.C. a timeless brand.   “Fashion has become what jazz always was: 20% notes and 80% attitude, as Miles Davis liked to say. This means that you don’t need a huge wardrobe to play well. This collection is based on a dogma: monochrome. And a necessity: the refusal of repressive desublimation. In other words, leave me alone and let me do exactly what I want to do. I decide that we have enough clothes in our closet and I decide to add a limited series of pieces: P43 fatigues, A.P.C. jeans with a chain on the side, a Shetland sweater, and that’s it. And because I like to give meaning to what I do, the sentences written or suggested here and there refer to the superego, absurdity and economy as acts of war.”

A great success at La Jolla International Fashion Film Festival for the short film produced by Gruppo Pritelli, written and directed by Marco Celotti.     In addition to this prestigious award, "A Fashion Film for Nike Air Max" is also competing in 4 categories - Best Director, Best Advertising, Best Children Fashion Film and Best Actor - at the London Fashion Film Festival to be held on September 15 in London. All information here.

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A FASHION FILM FOR NIKE AIR MAX: Five nominations at the Jolla International Fashion Film Festival for the short film produced by Gruppo Pritelli, written, and directed by Marco Celotti.   Best director, Best sound design, Best cast ensemble, Best creative concept, Best art direction the categories in which it is competing at the Californian Festival, a reference point in the fashion world.   The Jolla International Fashion Film Festival is called the Cannes of fashion films. Every summer, it brings together fashion professionals and enthusiasts in La Jolla (San Diego), to select the brightest and most creative projects in the fashion world. The short film produced and shot by Gruppo Pritelli, a company based in Cattolica (RN) whose core business is the interpretation of trends and contemporary taste, competes to the five categories of these prestigious international awards, namely the best director, the best sound design, the best cast ensemble, the best creative concept, and the best art direction. On the occasion of Air Max Day 2022, the day on which Nike celebrates the birth of the Nike Air Max, the iconic US company has identified some exclusive stores in Italy to introduce its historic shoe model, long dreamed of by collectors and addicted sneakers alike. Spazio Pritelli, which is among the very few in Italy to have the most exclusive Nike collections, has chosen to pay tribute to the Air Max 2022 by producing a short film directed by Marco Celotti. The film’s backdrop is the Riviera, where children and sea’s friends spend the afternoons chasing the ball between the pastel cabins while their mothers call tirelessly, and the bowls players meet and have fun.  A decidedly new cut compared to the classic sports-themed commercials and fashion films, which take a narratively more cinematographic direction with the intention to depict a short magical and poetic story.   The locations chosen for the filming go from Cervia to Cattolica. The environment is classical. It denotes the authentic atmosphere of the first sunny days on the beach, the faces, the accents, in other words, the unmistakably Romagna. This is a precise stylistic choice for a storytelling of global importance, which has put in the spotlight an identity imprint and the splendor of a territory where Spazio Pritelli emerged and developed. It is precisely because of these characteristics that the fashion film is selected for these five categories of the only international festival dedicated to the world of fashion. The winners will be announced at the end of June.   Marco Celotti is a director of Romagna origin. After completing his university education in Bologna and Verona and a career entirely focused on fashion, he moved to London where he began to film his first campaigns as a freelancer. In 2019 he returned to Italy and participated in the Paris Fashion Film Festival ASVOFF11, where his personal project Alice won the first prize.  Subsequently, he moved to Milan where he continued his career as a director, devoting himself to the world of fashion. In 2020, he created the Otto e Leda project that was published in Vogue Italia. In 2021, he continued to specialize in comedy being invited to teach at the post-graduate master of the IED – European Institute of Design.  

  In recent days, the consensual termination of the contract with the Nicco23 company The lease contract between Gruppo Pritelli and Nicco23 was terminated consensually a few days ago. The latter, starting from the last months of 2016, managed the premises owned by the Group in via Carlo Marx in Cattolica as Caffè Pascucci & Nicco23, a space that is part of the commercial gallery that houses Acquasalata, The Sneaker Shop, Kidz, three stores of the Gruppo Pritelli galaxy. "We have agreed by mutual agreement to terminate the contract early - declares the CEO of the Maurizio Pritelli Group - and I want to publicly thank the Nicco23 company for the beautiful collaboration of these years always with the utmost correctness and professionalism. A new project for that space is mature for us, we have been working for some time to better define its identity in a coherent and valuable way so that in a short time it can enrich the range of opportunities of the Gruppo Pritelli ecosystem ". Since 1976 Gruppo Pritelli has been a constantly evolving company. From fashion to racing, from food to hospitality, creativity and an original vision have allowed the Group to anticipate contemporary tastes and sense future trends. Over the years the first historic boutique born in Cattolica has been joined by numerous new spaces dedicated to luxury and streetwear created by the best Italian architects. The first Racing Apparel collections immediately conquered drivers, teams and the public, elevating the Group to industry leaders. Research and innovation are also reflected in food and hospitality, two other branches of excellence of the company.