Press

A FASHION FILM FOR NIKE AIR MAX: Five nominations at the Jolla International Fashion Film Festival for the short film produced by Gruppo Pritelli, written, and directed by Marco Celotti.   Best director, Best sound design, Best cast ensemble, Best creative concept, Best art direction the categories in which it is competing at the Californian Festival, a reference point in the fashion world.   The Jolla International Fashion Film Festival is called the Cannes of fashion films. Every summer, it brings together fashion professionals and enthusiasts in La Jolla (San Diego), to select the brightest and most creative projects in the fashion world. The short film produced and shot by Gruppo Pritelli, a company based in Cattolica (RN) whose core business is the interpretation of trends and contemporary taste, competes to the five categories of these prestigious international awards, namely the best director, the best sound design, the best cast ensemble, the best creative concept, and the best art direction. On the occasion of Air Max Day 2022, the day on which Nike celebrates the birth of the Nike Air Max, the iconic US company has identified some exclusive stores in Italy to introduce its historic shoe model, long dreamed of by collectors and addicted sneakers alike. Spazio Pritelli, which is among the very few in Italy to have the most exclusive Nike collections, has chosen to pay tribute to the Air Max 2022 by producing a short film directed by Marco Celotti. The film’s backdrop is the Riviera, where children and sea’s friends spend the afternoons chasing the ball between the pastel cabins while their mothers call tirelessly, and the bowls players meet and have fun.  A decidedly new cut compared to the classic sports-themed commercials and fashion films, which take a narratively more cinematographic direction with the intention to depict a short magical and poetic story.   The locations chosen for the filming go from Cervia to Cattolica. The environment is classical. It denotes the authentic atmosphere of the first sunny days on the beach, the faces, the accents, in other words, the unmistakably Romagna. This is a precise stylistic choice for a storytelling of global importance, which has put in the spotlight an identity imprint and the splendor of a territory where Spazio Pritelli emerged and developed. It is precisely because of these characteristics that the fashion film is selected for these five categories of the only international festival dedicated to the world of fashion. The winners will be announced at the end of June.   Marco Celotti is a director of Romagna origin. After completing his university education in Bologna and Verona and a career entirely focused on fashion, he moved to London where he began to film his first campaigns as a freelancer. In 2019 he returned to Italy and participated in the Paris Fashion Film Festival ASVOFF11, where his personal project Alice won the first prize.  Subsequently, he moved to Milan where he continued his career as a director, devoting himself to the world of fashion. In 2020, he created the Otto e Leda project that was published in Vogue Italia. In 2021, he continued to specialize in comedy being invited to teach at the post-graduate master of the IED – European Institute of Design.  

  In recent days, the consensual termination of the contract with the Nicco23 company The lease contract between Gruppo Pritelli and Nicco23 was terminated consensually a few days ago. The latter, starting from the last months of 2016, managed the premises owned by the Group in via Carlo Marx in Cattolica as Caffè Pascucci & Nicco23, a space that is part of the commercial gallery that houses Acquasalata, The Sneaker Shop, Kidz, three stores of the Gruppo Pritelli galaxy. "We have agreed by mutual agreement to terminate the contract early - declares the CEO of the Maurizio Pritelli Group - and I want to publicly thank the Nicco23 company for the beautiful collaboration of these years always with the utmost correctness and professionalism. A new project for that space is mature for us, we have been working for some time to better define its identity in a coherent and valuable way so that in a short time it can enrich the range of opportunities of the Gruppo Pritelli ecosystem ". Since 1976 Gruppo Pritelli has been a constantly evolving company. From fashion to racing, from food to hospitality, creativity and an original vision have allowed the Group to anticipate contemporary tastes and sense future trends. Over the years the first historic boutique born in Cattolica has been joined by numerous new spaces dedicated to luxury and streetwear created by the best Italian architects. The first Racing Apparel collections immediately conquered drivers, teams and the public, elevating the Group to industry leaders. Research and innovation are also reflected in food and hospitality, two other branches of excellence of the company.

From 6 June the Gruppo Pritelli store is open in the heart of the shopping avenues.   Streetwear, urban subculture, collectible sneakers are the elements that characterize the original and exclusive proposal of the new space. The new Acquasalata Group Pritelli store opened on Saturday 6 June in Viale Gramsci in Riccione. Acquasalata Riccione adds to the exclusive range of luxury clothing and fashion that has always characterized the boutique belonging to the Group and opens in the heart of the shopping boulevards with a 400 square meter space designed by the architectural firm Storage Milan. I cooked strips laid in a herringbone pattern, the great walls of mirrors, contemporary design furniture are the contrasting traits that distinguish Acquasalata that, as the namesake store based in Catholic, is a multi-brand offering collections for reference streetwear and urban subculture, a mix of eclectic-inspired styles ranging from cult brands to independent new generation brands that stand out for their creativity and nonconformity. As for the Cattolica store, also in Riccione to accompany Acquasalata there is The Sneaker Shop, the kingdom of sneaker culture, where you can find an accurate and unconventional selection of iconic sneakers protagonists of limited editions and special collaborations. Since 1976 Gruppo Pritelli has been a constantly evolving company. From fashion to racing, from food to hospitality, creativity, research and professionalism have allowed the Group to anticipate contemporary taste and sense future trends. I'm 10 today the store signed Pritelli Group, divided between Pritelli Space, Acquasalata, The Sneaker Shop Kidz, all defined by a single trait and unmistakable.  

Events, signature cuisine and a renewed format are the elements that characterize it the new hospitality concept. The Gruppo Pritelli has acquired the Victoria Palace Hotel, the four-star hotel overlooking the Cattolica sea, born in the early twentieth century. The Group's goal is to continue on the restyling process started in recent years with the renovation works curated by architect Vincenzo De Cotiis that have transformed the hotel's common areas into minimal and refined design spaces. For this reason, the Storage Milano architecture studio has been entrusted with the task of designing the eighth floor of the structure, destined to house 4 panoramic penthouse suites, with a unique view of the Riviera and the promontory of Gabicce Monte. A restyling that will progressively involve all the hotel floors and rooms. From next spring the Victoria Palace Hotel will change its format by opening its spaces also to external customers, who can choose to treat themselves to a special breakfast on the splendid terrace overlooking the sea or taste the Japanese cuisine of QÌ Sushi, who will soon take home in the heart of the hotel. Even the events will find an ideal space in the new concept signed by Gruppo Pritelli, special events with the cultural contamination between the arts, experimentation and creative production at the center.

Between personal memories, passions and business Maurizio Pritelli tells how he led the company to become a point of reference for the world of fashion, motorcycling and hospitality. A special on the Economy insert and the cover of Corriere Romagna on 5 February 2020 are dedicated to Gruppo Pritelli. Particular attention from the press due to the undeniable results achieved in recent years by the company, in multiple sectors: from the universe of fashion and trends to the world of motorcycling to hospitality. A story by Maurizio Pritelli, CEO of the Group, which touches on more intimate aspects and passions, business and enterprise, up to the photograph of what the Group is today, in 2020: a strongly growing, dynamic and innovative reality, which it acts as a protagonist in the national and international scenario.

Starting from 2020 the official merchandising of the two champions of MotoGP will be designed, produced and distributed by the Company based in Cattolica. Gruppo Pritelli team is further enriched by the arrival of two rising stars. Starting from 2020 two new champs join the many who have already chosen the Company based in Cattolica for designing, producing and distributing the official merchandising, from the apparel to the accessories. It is about Fabio Quartararo, from France and Jack Miller, from Australia, respectively class 1999 e 1995, two racers who have definitely marked the last race season. In 2019 Quartararo won the title of Rookie of the year, consecrating him definitively as new promise of MotoGP thanks to amazing results gained on track with the team Petronas Yamaha SRT: 6 pole position and 7 podium, sensational! Racing in Ducati Pramac Team, Miller starts his career in motocross, and then moves on to racing on the track. On his Ducati Pramac in 2019, together with Quartararo, he undoubtedly represented the best performing emerging category with five podiums and coming second right behind the Frenchman in the World ranking Independent teams. “We are very proud of and satisfied with this result – states Maurizio Pritelli, Ceo and founder of the Group – which confirms once again our attitude and vocation in interpreting the world of racers and of the Motorsport. Fabio Quartararo and Jack Miller join a team become in these years more and more relevant and prestigious including racing teams, world champions and MotoGP legends: their collections will be available to the fans from the beginning of 2020”. Collections of Gruppo Pritelli now count with 6 teams and 16 champions of the two wheels. A unique offer for the fans all around the world that can find in a single web site all the products of their idols and many official items of MotoGP and Superbike. New collections 2020 are available on the web site of Gruppo Pritelli dedicated to the world of racing: www.gpracingapparels.com. For commercial contacts and more details: info@gruppopritelli.it   List of the racers and of the teams choosing Gruppo Pritelli: Marc Marquez Andrea Dovizioso Fabio Quartararo Jack Miller Marco Simoncelli Nicky Hayden Jonathan Rea Jorge Lorenzo Pol Espargarò Danilo Petrucci Andrea Iannone Alex Marquez Dani Pedrosa Kevin Schwantz Casey Stoner Arón Canet     Ducati Corse Honda HRC Kawasaki Racing Team KTM Repsol Sic58 Squadra Corse

In Buriram, Thailand, Marc Marquez graduated from the 2019 MotoGP World Champion Marc Marquez wins his eighth world title at the Buriram circuit, in Thailand, with 4 races to spare. The celebrations began immediately after the checkered flag, with Marc wearing the official "Eightball" t-shirt and pocketing the black ball number 8. The whole Repsol Honda staff then waited for him at the closed park, wearing the official "Eightball" t-shirt and cap. Graphic design is the work of designer Dave Designs. Gruppo Pritelli took care of the executive aspect, the production and the distribution all over the world. Marc Marquez also chose Gruppo Pritelli to make the t-shirts with which he celebrated the 2012, 2016, 2017 and 2018 successes. In addition to the celebratory t-shirts, Gruppo Pritelli produces and distributes the official clothing and accessories of the Spanish champion, including the Repsol and Honda Replica Teamwear and Racing lines and the respective Dual Pilots. The entire Marc Marquez, Repsol Honda and Honda HRC collection is available on the official website www.gpracingapparels.com

Piazza 1 Maggio, from 12 to 16 September 2019 Gruppo Pritelli Srl, leader in the production and distribution of clothing and accessories related to MotoGP brands, opens the first official temporary store dedicated to the most important MotoGP riders and teams. Gruppo Pritelli is a partner for the production of official clothing and accessories of: Ducati Andrea Dovizioso Danilo Petrucci Sic Marc Marquez Honda and Repsol Jorge Lorenzo Nicky Hayden Casey Stoner Andrea Iannone Daniel Pedrosa Aleix Espargaro Pol Espargaro Alex Marquez The store will be open for the weekend of the San Marino MotoGp stage from September 12th to 16th in Piazza 1° Maggio, in the heart of Cattolica, from 10am to 12.30pm and from 6pm to midnight. All updates will be shared on social profiles FB: @gpracingapparels IG: @gpracingapparel