Press
Acquasalata Cattolica Hosts the Inauguration of the Regina Fumetti Festival
On April 10th, Acquasalata Cattolica set the stage for the inauguration of the Regina Fumetti Festival, fostering a dialogue between contemporary illustration, streetwear and visual exploration.
For the occasion, the concept store transformed into a dynamic exhibition space featuring a curated selection of illustrated sneakers and live painting sessions by Ale Giorgini, Elisa Menin and Alessandro Baronciani. The event also showcased works by Sara Stefanini, Viola Bartoli, Stefano Tesei, Guido Brualdi and Leonardo Mazzoli.
Guests enjoyed an engaging evening enriched by an aperitivo and DJ set by Cobra, while younger visitors unleashed their creativity in the Sneakers Sketch Lab, customizing sneaker silhouettes on paper.
The initiative reflects the identity of Acquasalata — a space where streetwear intersects with contemporary visual culture through collaborations, creative projects and cross-disciplinary visions.
Acquasalata Cattolica Unveils Its New Identity – April 6, 2025
On April 6th, Acquasalata Cattolica celebrated its store restyling with an event that transformed the space into a vibrant creative hub. Kicking off at 5:00 PM, the evening opened with the sounds of Memorymanuovo, followed by a high-energy DJ set by Luca Benini that brought rhythm and atmosphere to the store.
The catering, curated by Barrique, featured a refined selection of wines to toast this new beginning.
Redesigned in both layout and concept, the store now features essential lines, natural materials, and a fluid spatial design—enhancing the visibility of each brand and offering a more dynamic, contemporary, and immersive shopping experience.
The event was a seamless blend of shopping, music, and entertainment, marking a new chapter for Acquasalata Cattolica and inviting guests into an authentic expression of streetwear and urban culture.
Miu Miu SS25 – Exclusive Fashion Show at Spazio Pritelli Vicenza
On Friday, March 29th, Spazio Pritelli Vicenza hosted the presentation of the Miu Miu SS25 collection, welcoming guests into an exclusive setting designed to enhance the brand's creative vision.
From 5:00 PM to 8:00 PM , the store featured a dedicated installation showcasing the season’s most iconic looks, straight from the runway, with a curated selection of ready-to-wear pieces, accessories and footwear.
The experience was enriched by cocktails and a live DJ set, creating a refined and inviting atmosphere aligned with the brand’s distinctive aesthetic language.
This initiative further strengthened the dialogue between Miu Miu and a discerning audience attuned to stylistic innovation and the evolving expressions of contemporary luxury.
Gruppo Pritelli Announces Partnership with Tony Arbolino and the Prima Pramac Yamaha Team for the 2025 Season
Gruppo Pritelli is pleased to announce an exciting new collaboration with talented Italian rider Tony Arbolino and the Prima Pramac Yamaha team for the 2025 World Championship season.
Born in 2000, Tony Arbolino has already proven his worth in the lower categories, securing second place in the Moto3 World Championship in 2020 and the Moto2 World Championship in 2023. With his move to the BLU CRU Pramac Yamaha team, Arbolino is ready to take on a new challenge with the goal of claiming the title in the intermediate class.
The partnership with the Prima Pramac Yamaha team marks a significant step for Gruppo Pritelli, reinforcing our commitment to supporting young talents and promoting excellence in motorcycle racing. This collaboration aligns with Yamaha and Pramac's expansion in the Moto2 Championship, aiming to develop new riders and strengthen the brand’s presence in international competitions.
We are thrilled to embark on this new journey alongside Tony Arbolino and the Prima Pramac Yamaha team, confident that together we will achieve great milestones and contribute to the success of both Italian and international motorcycle racing.
Gpracingapparels.com: a graphic makeover celebrating drivers and teams
Gpracingapparels.com recently underwent a significant graphic makeover, designed to revamp the brand image and improve the user experience. This visual and communicative update puts the true protagonists of the racing world at the center: the drivers and their teams.
The new site design leverages high-impact photographic images capable of conveying all the passion and energy of motorsport. The goal is clear: celebrate the drivers, tell their stories, and enhance the partnerships that define the identity of GP Racing Apparels.
Aesthetic Consistency and Shared Identity
The restyling follows artistic guidelines common to all Gruppo Pritelli activities, creating a consistent and easily recognizable visual identity. The modern and eye-catching graphic style enhances the content of the site, offering an authentic and dynamic representation of the racing world.
An Improved Digital Experience
In addition to the aesthetic revamp, the site has been optimized to provide a smoother, more intuitive browsing experience in line with the most current user experience design principles. Special attention was paid to accessibility to ensure that the site is usable and welcoming to all users, in accordance with modern communication guidelines.
A New Era for Gpracingapparels.com
The new Gpracingapparels.com is not just an online store, but a platform that tells the world of racing with passion and authenticity. With this redesign, the brand presents itself as a reference point for fans, combining product quality, emotional engagement, and a modern, up-to-date digital presence.
Storage Milano, outside the convention
The prestigious design firm Storage Milano, which joined the AD100 2025 list, is among the names of designers who are changing the design world.
We are particularly proud to quote part of the Ad Italia article extolling the identity of our Storage Milano partners, who are also prominent in the design of our Acquasalata store in Cortina d'Ampezzo.
“Architecture, design, fashion and art are at the center of the exploration of the prestigious studio STORAGEMILANO, founded in Milan in 2002 by Barbara Ghidoni, Marco Donati and Michele Pasini, known for its ability to interweave contemporary forms with vintage influences, creating an unprecedented dialogue.
Its peculiarity lies in its ability to work on different design scales, ranging from architecture to product design, always with constant attention to composition, details, materials and forms.
A fundamental principle in their design is experimentation with precious and less noble materials, unconventional volumes and shapes, thus creating material and volumetric contrasts that determine a distinctive language. Today the studio collaborates with international brands and private clients, creating projects ranging from stores, showrooms and offices to private residences, buildings, products and installations.
Recent work includes Gruppo Pritelli's Acquasalata stores in Cortina, Ann Demeulemeester in Milan, Dsquared2 in London, and two private residences in Kirchberg that celebrate the firm's unique style.
The year 2025 promises to be full of exciting challenges with on the agenda: the large multi-brand retail Anteprima in Matera and the start of work on an exclusive residential project commissioned by Dolce& Gabbana.
This ambitious project will feature apartments and common areas, including a gym and restaurant, that will reflect the brand's iconic aesthetic and style, combining elegance and cutting-edge design.”
Marc Marquez and Red Bull choose Gruppo Pritelli
Gruppo Pritelli is pleased to announce its collaboration with Marc Marquez, multiple MotoGP world champion, and sponsor Red Bull to create a new official collection. This exclusive collaboration will see the creation of a line of clothing and accessories dedicated to fans of the Spanish champion, combining the quality and innovation of Gruppo Pritelli with the energy and passion of Red Bull.
“We are thrilled to be working with a motorcycling icon like Marc Marquez,” says Maurizio Pritelli, CEO and founder of Gruppo Pritelli. “This collaboration underscores our commitment to supporting top racing talent and providing fans with high-quality products.”
The collection will be available both on Gruppo Pritelli's official website earmarked for the collections of top MotoGP riders, as well as on selected platforms, allowing fans around the world to access exclusive items signed by Marquez and Red Bull.
This initiative further strengthens Pritelli Group's position as a leader in motorcycling-related sportswear and accessories.
For more information and to purchase products from the collection, visit the official Gp Racing Apprel website!
Pedro Acosta, prospective signing for Gruppo Pritelli
On the eve of the 2024 Moto World Championship, Pritelli Group adds another valuable piece to its rider mosaic for its racing section, the talented Spaniard Pedro Acosta.
The very young Iberian, born in 2004, has jumped to the sports headlines for his noteworthy performances, first in the Moto 3 championship and later in the Moto 2 world championship.
Pedro Acosta, in fact, has already graduated as a two-time world champion and is an official candidate to be one of the brightest prospects in the two-wheel motorsport scene.
Riding the Tech 3 team's GAS motorcycle, 2024 will be his first year among the MotoGP greats, and Pritelli Group did not miss the opportunity to be able to settle a strong and talented rider in its stable, investing in the conception, production and distribution of its official collections.
The young Pedro Acosta will virtually find as teammates, as far as the official collections are concerned, his compatriots Marc Marquez, Alex Marquez and Jorge Martin adding prestigious value to Gruppo Pritelli's offer.
Not to mention that the latter can also count on world champion Fabio Quartararo and the Ducati, Honda HRC, Yamaha, Respol, Team Gresini Racing and Sic 58 Squadra Corse teams.
Let a new sports season begin!
Penthouse Victoria and Palace, the sense of exclusivity of the Victoria Palace Hotel
They are called Victoria and Palace and they are the new Penthouse Suites being created on the penthouse floor of Victoria Palace Hotel, Pritelli Group's 4-star hotel on Cattolica's seafront.
Two large open spaces on the eighth floor that offer the most beautiful views of the coast and hills and revolutionize the concept of hospitality on the Riviera.
A brand-new proposal debuting in summer 2024, an architectural project by studio ATA that was inspired by the extraordinary nature of the place and its colors.
Immense panoramic terraces embrace the interiors with a minimal and elegant design - clear and with warm sand tones - that recalls the landscape that enters, uncontainable, from the large windowed walls.
The suites, of about 85sqm and with a similar distribution of spaces, will be available to the guests of the Victoria Palace both in b&b and residence formula, have a living room and a kitchen, as well as an immense solarium to enjoy the sun in total privacy, to eat outdoors or for an aperitif while waiting for the sunset show or waiting for the sunrise over the sea.
An important design intervention that once again underlines Pritelli Group's idea of innovation, which follows a trajectory that intercepts - and often anticipates - new market demands and opens up to different segments in terms of targets and needs.
An invitation to spend an exclusive and special vacation, which transforms the structure itself into a destination.
Acqua Salata Cortina, the meeting point of streetwear and sports performance
December 2023, a key month for the growth and prestige of Pritelli Group, the countdown has already started and the announcement of the new Acqua Salata Cortina store is near.
Ready to experience urban style with boldness and technical excellence?
Cortina d'Ampezzo is ready to be a new reference point for streetwear and sportswear lovers.
A prestigious and authoritative location for tourism and mountain sports has been chosen as a base to raise the "bar" of our stores even higher.
It could be called a symphony of iconic brands the Acqua Salata Cortina, which aims to become a haven for fans of urban fashion and more technical clothing.
The store was expertly designed by architecture firm Storage Milano and stands out in a setting where the Dolomites create the perfect contour and atmosphere.
Designed to embrace the energy of the streets and the power of the mountain peaks, each garment is meant to be perfect for your dynamic lifestyle.
Acqua Salata Cortina will surprise with its unique collaborations with a team that will professionally guide you in making the right choice for your needs.
Explore all the Nike, Carhartt Wip and Stüssy collections and experience the thrill of the high seas with the Oakley, Salomon, Poc , The North Face, Norda running and Altra running lines.
Click on the link here to find out all the store details and the full brand list waiting for you!
What to add...all you have to do is drop by to make the most of our experience! The store is located at Via Roma, 2 - corner Corso Italia in Cortina d'Ampezzo.