Storage Milano, outside the convention

The prestigious design firm Storage Milano, which joined the AD100 2025 list, is among the names of designers who are changing the design world.

We are particularly proud to quote part of the Ad Italia article extolling the identity of our Storage Milano partners, who are also prominent in the design of our Acquasalata store in Cortina d’Ampezzo.

“Architecture, design, fashion and art are at the center of the exploration of the prestigious studio STORAGEMILANO, founded in Milan in 2002 by Barbara Ghidoni, Marco Donati and Michele Pasini, known for its ability to interweave contemporary forms with vintage influences, creating an unprecedented dialogue.

Its peculiarity lies in its ability to work on different design scales, ranging from architecture to product design, always with constant attention to composition, details, materials and forms.

A fundamental principle in their design is experimentation with precious and less noble materials, unconventional volumes and shapes, thus creating material and volumetric contrasts that determine a distinctive language. Today the studio collaborates with international brands and private clients, creating projects ranging from stores, showrooms and offices to private residences, buildings, products and installations.

Recent work includes Gruppo Pritelli’s Acquasalata stores in Cortina, Ann Demeulemeester in Milan, Dsquared2 in London, and two private residences in Kirchberg that celebrate the firm’s unique style.

The year 2025 promises to be full of exciting challenges with on the agenda: the large multi-brand retail Anteprima in Matera and the start of work on an exclusive residential project commissioned by Dolce& Gabbana.

This ambitious project will feature apartments and common areas, including a gym and restaurant, that will reflect the brand’s iconic aesthetic and style, combining elegance and cutting-edge design.”