Since 1976 Since 1976
Since 1976, Gruppo Pritelli is a company in constant evolution. From fashion to racing, to hospitality, creativity and talent have allowed the Group to anticipated contemporary tastes and foresee future trends. The first historical boutique born in Cattolica has been joined by new locations created by the best Italian architects. The first Racing Apparel collections immediately won over drivers, teams, and the public, elevating the group to an industry leader. Refinement and attention to details are also reflected in the hospitality: two scenes developed thanks to the creative energy that has always characterized the entire Gruppo Pritelli.
Fashion Fashion
Continuous experimentation, research, and intuitiveness are at the basis of our philosophy.
The boutiques located in the centre of the most important Italian historical cities offer a refined vision of contemporary fashion.
GP Racing GP Racing
Adrenaline and graphic sign, passion and choice of materials: these are the main elements for the production of successful Racing Apparel. The ability to interpret the style of the pilot and transmit it to the fans all over the world made Gruppo Pritelli an undisputed global reference model.
Hospitality Hospitality
Unique experience, refined style, impeccable service and unique view.